Communicating in a Crisis-Proof Manner
Personal Development and Communication AK education voucherIn personGerman 16.00 Präsenzeinheiten

Communicating in a Crisis-Proof Manner

Expert*in des bfi

Effective Strategies for Companies & Organisations

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Description

The ability to communicate professionally in crisis situations has become a crucial competence in corporate and organisational communication. The potential triggers are diverse – ranging from product recalls and reputational damage to social media shitstorms or the correct communication in the event of cyberattacks. A solid foundational knowledge and strategic expertise in crisis communication support you in acting in a structured and effective manner during challenging situations and in identifying potential crises at an early stage. This practice-oriented workshop is tailored to the current topics and specific needs of the participants.

Requirements

Prior knowledge or professional experience in the fields of PR, press relations or marketing

Course content

  • Event vs. Issue vs. Crisis: Which difficult
  • communication situations can arise? How do we address them
  • professionally?
  • From Problem to Solution: Analysis (SWOT, Stakeholders, Media),
  • strategy development, action planning, communication controlling and
  • follow-up
  • 360° Communication in Crises: internal communication, press relations, social media, etc.
  • How do we design a crisis communication plan (scenario models, tasks, role allocation)?
  • "Snake Pit" Internet: How do we handle trolls and shitstorms?
  • Strategic Framing or the Art of Finding the Right Words
  • Methods and Useful Tools (SWOT Analysis, Power Mapping, Google Alerts, etc.)
  • Dos & Don'ts in Crises
  • How Can AI (Artificial Intelligence) Effectively Support Us?
  • How Do We Apologise Correctly and Appropriately to the Situation?
  • "Bring Your Problem": We Analyse Current Case Studies from Participants and Outline Possible Solutions
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Target group

  • Anyone who wants to know what matters in difficult situations

from a communication perspective and how to optimally manage these processes

  • Anyone who is particularly challenged in communication and is interested

in a concise introduction to the basics of crisis communication

  • Anyone who wishes to expand their expertise to act more competently in challenging professional situations
  • Employees from all sectors with high communication responsibilities

Course provider: Kärntner Berufsförderungsinstitut GmbH

Kärntner Berufsförderungsinstitut GmbH

Course provider: Kärntner Berufsförderungsinstitut GmbH

For questions about course content, please contact:

Kärntner Berufsförderungsinstitut GmbH

info@bfi-kaernten.at057878

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