Webinar: Your Appearance as a Brand Message

In a professional setting, clothing is far more than just a matter of good taste. It is a central element of non-verbal communication and significantly influences how competence, attitude, and professionalism are perceived. Especially in times of flexible dress codes and high visibility – both online and offline – personal appearance becomes a decisive factor. The question is not about 'right or wrong,' but about consistency or contradiction. In this webinar workshop, participants will learn what messages clothing conveys – consciously or unconsciously – and how these can be deliberately controlled. The result is a confident, authentic appearance that visibly demonstrates professionalism and builds trust.