Successful Market Launch with AI

This programme is aimed at entrepreneurs, self-employed individuals, and marketing managers who want to successfully introduce a product, a new service, a location, or a revised offer. The focus is on a structured launch process that helps present offers in such a way that their relevance, both for existing and potential customers, is clearly recognisable. The goal is to publicly communicate customer-relevant changes within the company, generate media attention, and gather feedback. Participants receive a step-by-step concept with which every market launch can be communicated in a targeted manner. This allows the full potential of the innovation to be utilised: for reactivating existing contacts, acquiring new customers, and strategically positioning in the market.