Brand Building with the Support of Artificial Intelligence (AI)

This course is aimed at self-employed individuals and entrepreneurs who have a competitive offer but are so involved in day-to-day business that work on long-term goals falls by the wayside. A typical situation is one in which both customer acquisition and service delivery take up a lot of time and energy. The focus is therefore on building an entrepreneurial identity that fits the target group as well as personal values and long-term goals. The aim is to move out of reactive mode and actively shape one's own business with clear values and a coherent positioning.